The objective of this research was to build a business model in traditional tourism villages on Ambon Island. The method used in this study is the Canvas Business Model in the form of quantitative and qualitative descriptive research obtained through the distribution of questionnaires with a sample of 32 visiting tourist respondents. The focus of the traditional fishery tourism under study was the trap fish trap and traditional fishing. At present, traditional fisheries tourism has not been made in villages that have traditional fisheries tourism, even though Maluku province has the characteristics of an archipelago that is rich in marine tourism, this is an opportunity to develop and develop cultural-based fisheries tourism through the concept of a business model. The results showed that tourists came with purpose adventure and diving are in the leading position with each 37,5 % and 31,3% because it is considered as the main attraction, culinary and natural is 9,4%, with history and culture 6,3%. This data is influenced by demographic variables age and education until a reduction in interest. However, for domestic and local tourists, culinary variables are the main interests with 18.4% and 18.1% respectively. While history is 17.5%.