The automotive industry in Indonesia has shown significant growth since 2020. This is marked by increased technological innovation in vehicles to meet increasingly dynamic customer needs and preferences. In facing changing sales trends, understanding the factors that determine customer satisfaction is crucial to maintaining a competitive advantage. This study aims to identify automotive technology attributes, particularly for electric vehicles, that are considered important by users and potential users in Indonesia, using the Kano Model approach. The Kano Model aims to classify customer preferences for 12 electric vehicle technology attributes. The results show that technology attributes are divided into attractive and one-dimensional categories. Attributes in the one-dimensional category, such as "Fast Charging," "Cybersecurity," "Curtain Airbags," "IP67 Certification," and "Automatic Emergency Braking," have a direct contribution to customer satisfaction levels, thus needing to be prioritized in the product development process. Meanwhile, attributes in the attractive category, such as "360-Degree Sensors and AI Cameras," "Adaptive Cruise Control," "Lane Keeping Assist," "Pedestrian Detection System," "Side Collision Prevention," "Rear Collision Warning," and "Tire Pressure Monitoring System," are features that significantly improve customer satisfaction and experience beyond their expectations. This research is useful for providing information and insights for automotive manufacturers in order to develop strategies for developing customer-oriented electric vehicle technology.