IEOM Index
This study aims to determine and explain the uses and effects of FB, Instagram, Twitter, and WhatsApp Social Media for students of Muhammadiyah High School in North Sumatra. This type of research uses a qualitative approach with in-depth and direct interviews with students. This study is the uses and effects theory. The problem that arises in this study is how students of SMA Muhammadiyah North Sumatra use social media. Do they have a long enough frequency in social media? Are they affected by various social media content? Do they use social media to increase religious knowledge? What content do they follow on social media? Findings in the field show that, on average, they use social media 8-10 hours for the day, so it is not uncommon for social media content also to influence their behavior. It is known that not infrequently, they also use social media to increase religious knowledge because of their school background so that the contents of the recitation become references.
