The paper primarily aims to understand the employees job satisfaction levels in news channels using the multi-grade fuzzy approach. Job satisfaction level will enable news channels to evaluate their current level of employees and their expectations, identify strong and weak attributes, and thereby make necessary improvements to them. The employees’ job satisfaction index of case-news channel is an average of 7.23, which indicates that the current job satisfaction level in the news channel is ‘highly satisfied’. The study was further extended to find the weaker attributes using Importance Performance Analysis. The case-news channel’s weaker attributes were found to be “remuneration”, “promotion”, “position”, “sick leave”, and “social support”. This framework will help news channel’s managers to measure the job satisfaction of employees and give more importance to the weaker attributes to boost their job satisfaction level.