Photography and videography services accounted for 0.45% of total revenue generated by the creative industry. The research indicates that the photography sector is a viable business opportunity, particularly in Bandung, West Java. Pict.by.Vins Photographic is one of the photography companies that is attempting to have a sustainable future. There are many methods for evaluating a business opportunity. Nonetheless, sustainability is an aim for any business. Customers are the most critical element of any company that must be taken carefully. Businesses do not just sell goods; they connect with consumers on a personal level via the product. Understanding the difficulties and benefits of consumers enables businesses to develop their product and marketing strategy. The purpose of this study is to examine the consumer viewpoint to quantify and verify the photography business's value proposition canvas (VPC). The aim of this study is to collect data on customer satisfaction in order to validate the VPC. The research used a qualitative approach in describing the data gathered from respondents—the data were gathered through interviews with 10 company customers. Purposive sampling was used to choose responders. This research demonstrates that consumer satisfaction with business services and photographic products is driven by a combination of originality and quality at a reasonable price. The area that needs be improved upon is the relationship, skill, and knowledge. This study is essential for business insight since it enables companies to develop and improve engagement strategies over time.