This study aimed to analyze the influence and significance of entrepreneurial orientation, product innovation, customer orientation to marketing performance and its impact on business sustainability in the leather shoe home industry in Tambaksari District, Surabaya. This research is a quantitative research. The research data is primary data obtained from a sample of 100 respondents who own the leather shoe home industry in Tambaksari District, Surabaya. The sample collection technique was carried out using an online questionnaire. The data analysis technique used Partial Least Square (PLS). The results of this study indicated that the entrepreneurial orientation variable does not have a significant effect on marketing performance and business sustainability. Meanwhile, product innovation and customer orientation variables have a significant effect on marketing performance and business sustainability. Next, the entrepreneurial orientation variable proved not having a significant effect on marketing performance and business sustainability. Product innovation and customer orientation variables have a significant effect on marketing performance and business sustainability. Furthermore, the entrepreneurial orientation variable does not have a significant effect on marketing performance and business sustainability, but product innovation and customer orientation have it significantly