TRIZ application in Malaysia is in its initial stage, and major industrial domain (such as automotive
and electronics) is hopping to gain root in popularizing and promoting TRIZ nationwide. The progress
of utilizing TRIZ technique during cost down exercise in automotive industry may be broaden
through the suggestion of suitable inventive principles that are likely be used.
This article proposes twelves inventive principle summarized based on analysis of major quality
documents gathered from two biggest local automotive OEM in Malaysia. These documents detail
out problems most encountered and the suggested countermeasure, in correlation with TRIZ
inventive principles.