In this paper we describe characteristics of mass customization firms and use it to draw inferences about its leaders by using theories of personality.This paper lists hypotheses related to companies following mass customization. Based on the analysis of theoretical propositions,we conclude that leaders of mass customization firms are intuitive,thinking,and perceptive.Also leaders of mass customization firms are high on extroversion,openness to experience,neuroticism and conscientiousness; and low on agreeableness.
Track: Sustainable Operations and Supply Chain Management
Published in: 2nd European International Conference on Industrial Engineering and Operations Management, Paris, France
Publisher: IEOM Society International
Date of Conference: July 26
-27
, 2018
ISBN: 978-1-5323-5945-3
ISSN/E-ISSN: 2169-8767