Today’s organizational success are highly related to the value of competitive advantage through innovation. Innovation is one of the vital elements that contribute to the growth, competitiveness and survival of organizations in a world full of change. Supporting literatures proves that organizations becomes more innovative when they boost up and capitalize on their employee’s ability to innovate. One of the factors affecting innovation through individual is individual characteristics. Perceived by certain moderating agent, employee’s individual characteristic has important implication on how they react in innovative behavior. At the same time reward is said to play a vital role in boosting positive innovative behavioral among employees. This study aims to study on the individual characteristics of UTM Registrar Department employees and its effect on innovative behavior with rewards as the moderating factor.
Individual Characteristics Influencing Employee Innovative Behavior with Reward as Moderator in Universiti Teknologi Malaysia
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