AL FANAR Restaurant & Café is a famous restaurant who raved Emarati food in United Arab Emirates. With the passage of time, AL FANAR Restaurant & Café has gained excellent and well reputation locally, because the restaurant promotes the national culture, Society, traditions, food tastes of UAE country and it is planning to expand its operations in globally. After a thorough analysis, we came down to choice AL FANAR Restaurant & Café as an options for expansion outside the national border.
This case study analyzing how Kuwait market will be good for operating the business of Al Fanar Restaurant & Café. The entry model of the restaurant is influenced by varied internal and external factors. The study describes food and beverages market in Kuwait. For the purpose of risk free and profitable entry, a careful analysis has been undertaken to identify best suitable country for expansion. We will be considering the (SWOT Analysis) strength, weakness, opportunities and threat. Also, (PESTEL+C Analysis) political, economic, social, technological, environmental, legal aspects, competitors and varied modes of entry.