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Mohammad Arsyad Fathurrohman

Affiliation

Universitas Islam Indonesia

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Determining Promotion Media Based on Customer Characteristic using Cluster Analysis and Marketing Mix Strategy

Mohammad Arsyad Fathurrohman; Rahma Fariza; Jihan Afifah & Annisa Uswatun Khasanah

2nd Asia Pacific International Conference on Industrial Engineering and Operations Management

Publication Year: 2021

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