ABC's baby and child toy store is a new player joining the online store website of tokopedia and bukalapak in January 2016; engaged in the business of selling toys and baby supplies. Products of ABC toy store is a product for buyer's consumer with medium and upper financial ability. ABC toy store sells imported toys and baby products with high quality products, using international grade production materials and ISO production certificates: 9002.

With this conceptual establishment ABC's business unit is as a provider (seller) toys and baby equipment premium brand; then the scope of the product sold must meet all expectations of market demand. Meet the expectations of market demand is not easy; because by fulfilling all expectations, then the impact is the high stock of goods that must be available. Companies need to find an appropriate method to keep the stock of goods in the store is not too excessive and also stocks of goods are maintained at a safe level. This is the emphasis that the company should examine, how the procurement planning method is good and correct for the company to be more efficient.

The identification of the scope of forecasting using the method of short-term quantitative forecasting method should be based on actual stock out and stock in the warehouse. Actual conditions stock out is a point that always wanted by the company, the stock that is minimum - run out of course not desirable, because it indicates the loss of potential companiy profit. Apart from the constraints or depletion of stock must not happened, then another constraint is the existence of a relatively large stock in quantity. It causes to the increasing of the workload on the warehousing sector.

Based on the previous description, the formulation of the problem in this study is: "What planning and forecasting management strategies can be applied to improve the productivity of ABC's online business unit?"

Applying appropriate planning and forecasting management strategies, will certainly have a positive effect on the efficiency and effectiveness of the company. Increased performance of the company will certainly give a positive impact to the increase in profit. And that's what this research aimed at.

R Bagus Yosan

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PRODUCTIVITY IMPROVEMENT WITH SHORT-TERM QUANTITATIVE FORECASTING METHOD CASE STUDY ON ABC STORE - TOKOPEDIA AND BUKALAPAK