Women work to help the family and economy as well as the main breadwinner in the family. On the other hand his role in the affairs of the household (domestic) being reduced due to the division for a long time, which is used for other activities outside of the household. The community has a role sikka respectively in each of his works as an example is a woman trader acted to suffice the needs in household income. The town of maumere had the traditional market, known as market alok. Traders in the market, an awful lot of alok sell goods clothing, food and board, such as convection (suits, veils, underwear, socks, shoes and bags, bumbon, meat, produce, glassware, accessories, tools electronics, service, fruits, etc). This research was conducted in the market alok. maumere, sikka R & D road. in July 2018. Determination of the sample using the formula slovin (Husein 2011) and the degree of error of 15%. Methods of analysis used in this study is qualitative and quantitative methods. The tool that is used to retrieve data using the author field school questionnaire and test by using a test of the validity of the test, reabilitas test, normality. The data was processed using statistical parametik multiple linear regression and correlation. Based on the results of research income is Idr respondents average. 15,388,000 with range Rp 4.500.000 – USD 15,000,000. then average income family member respondents is Rp. 996,666 with a range of Rp.500.000 – Rp.1.5 million. Total family income respondents average is Rp. 14,391,334 with a range of Rp. 4,000, 000 – Rp 13,500, 000. It can be concluded also that average family income respondents are also on top of the UMP (Provincial Minimum Wage) of Rp. 1,660, 000.00. with the contribution of income respondents against his family's income is high. The results of the regression analysis shows analysis I calculate a woman's role is of 3,573 traders with the significance of the t is worth 0.001 (may) and the regression coefficient of 0745. This means that the role of women traders have a positive influence and significantly to decision making. The results of the regression analysis II shows t calculate the role women traders are of 2,162 with a t value significance 0.040 (May). Variable Income have t count of 0.548 with 0.586 significance (not significant). Moderator variable (variable interaction between women's roles and Income) have t count of 2,677 with 0.846 significance (not significant). This means that the income variable is not a pemoderasi in the relationship between the role of the women traders with decision making. Regression test results III with the role of women traders and independent variables as income and decision-making coefficient determination (R2) of 0464 which means that contributions to the 2 free variables in this study (role of women merchants and income) are able to explain variations of the ups and downs of the decision-making of 46.4%. While the rest of 53.6% is explained by other variables that are not included in the research model.

Sarlina Noni

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The Role of Women In The Vegetable Market Traders Alok Against Decision-Making Families With Income As a Moderating Variable.