Track: Business Analytics
Micro and Small Sized Enterprises (MSE’s) contribute significantly in the economic growth of a country as they provide jobs and helps reduce poverty rate. In the Philippines, there were about 99 percent of small and micro businesses as reported in the year 2020. These businesses require support in terms of technology for them to be motivated and make good decisions in their business operations. This research aims to determine the expectations of SME’s in using mobile application with Business Intelligence/ Business Analytics (BI/BA) and come up with a conceptual design of a system. A survey was conducted to 31 owners and managers and affinity analysis was used to assess their responses. The survey instrument includes questions about Transactional Data, Visualizations, Product Inventory, and Reports. Results showed that respondents need a mobile application that can handle voluminous amounts of data, present real time data/information, provide historical business data, options to export and import data, a log in function, automated insights, produce narrative summaries for reports, show graphs and other visual aids based on the enterprise’s data, allow the creation and customization of graphs and other visual aids based on the enterprise’s data, generate reports. Respondents also want the mobile application to be simple, should not be accessible by every employee, should not allow other users to view their business data without their consent, and should not use terminologies that are difficult to understand. The researchers also came up with the prototype design covering respondents’ requirements.