Track: Entrepreneurship and Innovation

Abstract

There are so many conveniences provided by social media today in human life. The fundamental aims research is to answer the actual benefits that can be received by entrepreneurs when using Instagram, as the most famous platform in the marketing world. This research is concerned with quantitative methods.  The number of samples was chosen by a purposive technique, was 100 young entrepreneurs-students, who conducted business in any industry. The results showed that the promotion on Instagram is a good category by creating creative photos and captions. The business performance is in a good category include financial and non-financial performance such as brand, product image, and communication with customers. Based on the results of the simple regression analysis method, this research presented that individually variable the promotion variable of Instagram had a dominant (30.9 percent) effect direct on business results in financial and non-financial. For further better results for the business, this research response to the young entrepreneurs to be more aware of how to gather all feedback to solve costumer’s issues very soon.