Track: Case Studies

Abstract

The rapid spread of Covid-19 around the world not only affected the health and society condition but also affected the economic and business condition, especially in the SMEs sector, they are struggling and try to find the way out with these circumstances. This study aims to identify and analyze the condition and the next strategy of SMEs. This study take the SMEs in West Java Province, Indonesia as a sample to unveiled and analyze the strategy that implemented by the SMEs, by using qualitative methods by doing in-depth interviews, we collect 76 of SMEs in West Java Province, Indonesia. Result of our study showed that in crisis condition, SMEs have three strategies options: 1) survival strategy, 2) turnaround strategy, and 3) wait and see market strategy. Other findings in this study also showed that if the business of SMEs already affected more than 50%, there was a tendency to cared-less about their business, so it is important to aware of the crisis symptom immediately at the organization and the changes in the environment then how to manage it properly.