Online retail business like Shopee, Zalora, and Lazada are established in a technological environment of mobile applications. Thus, all their components are heavily integrated with technology. However, there is one area that needs to be improved which is the after sales or the customer service. The project focuses on designing an enhanced automated chatbot for any e-commerce website. The idea revolves around the thought of having a smoother online shopping experience for both customers and sellers. The proposed automated chatbot shall also be the means to implement a data analytics dashboard for the website administrators to monitor, manipulate and visualize the occurring concerns and issues faced by customers. The chatbot shall lean towards the customers and user’s preferences on the designs, functionality, and product of the project. The researchers proposed the e-Commerce customer service chatbot to be named as Shop Buddy to appeal to the public. The overall project shall provide a better shopping experience for customers and user’s alike as e-Commerce is the present, and future of the business industry.