Track: Business Management

Abstract

This study intends to clearly reveal what are the impacts of the variable product quality, brand image, and price perception on purchasing decisions for Adidas Running shoes. This study used a survey method with quantitative analysis using surveys and questionnaires for data collection. This research itself was conducted in 2020 and took more than 3 months to collect data from respondents. The results of this study prove that product quality has a positive and significant impact on purchasing decisions, brand image has a positive and significant effect on purchasing decisions, and price perceptions have a positive and significant effect on purchasing decisions, as well as product quality, brands. Image and price perception have a positive and significant effect on purchasing decisions for Adidas running shoes in Jakarta. The results of this research can be used by companies to develop their companies to be more advanced and developing. The contribution of this research is to prove how important for running shoes manufacturers and or shoes productions as well as the value of operational marketing techniques for other running shoe sellers in meeting consumer needs.