Track: Entrepreneurship

Abstract

This study aims to determine the factors that affect the interest of prospective students choose college YPM Sidoarjo as a place to study. As an institution of higher education is still relatively new, but STT YPM able to compete with other higher education institutions that exist Sidoarjo and surrounding region. This is evidenced by the increase in the number of students in each year as one of the indicators. This study uses data collection obtained by direct observation, interviews and questionnaires to the students of the College of YPM Sidoarjo. The sampling method using stratified random sampling technique. While the methods used for data processing and analysis, this study using factor analysis. The results showed that the factors that affect the interest of prospective students choose the College of YPM is composed of five factors, ie, factors YPM public confidence in the Organization by the eigenvalue of 8.774; education cost factor of 2438; factor of 1.798 of facilities and services, the promotion of internal factors of 1,509 and 1,133 worth of accessibility factors are a factor with the smallest eigen value.