This study aims to find the model of entrepreneurship on small and medium scale which is reviewed from business volume, business age, number of staff and product innovation in Sidoarjo regency. The research method, this study uses quantitative descriptive, research data using secondary data, including business scale data and attributes of small and medium businesses in the district Sidoarjo. Data analysis technique use t test and F test for model under study. The results of the study found that the existence of small and medium sized businesses in the district of Sidoarjo received the greatest support from product innovation and number of members. while the age of business does not contribute significantly to the viability of the entrepreneur. The findings of this study are the findings that business continuity on small and mid-sized scale is not dominated by business age but is supported significantly by product innovation owned by entrepreneurs.