Track: Entrepreneurship

Abstract

The research objective of this study in empirical success of corporate social responsibility (CSR) a gender perspective. The sampling technique using a non-probability sampling with accidental sampling. In this sampling technique is taken as a sample member is receiving communities CSR programs. The analysis technique used is the technique of chi square crosstab. The results showed implementation of CSR programs that have been implemented by the company for the community around the company includes the four major programs, namely the program activities of education, action programs in health, social activities program of economic and social fields as well as program activities in the field of security and public order as well as the environment. The characteristics of the individual beneficiaries of CSR programs based on age, marital status, education level, type of business or activity, and the level of income that accessed the implementation of CSR programs most are women compared to male gender. There is no relationship between individual characteristics and gender equality in terms of access, the management of the program and the benefits received. There is a relationship between gender equality in terms of access, program management and benefits received by the level of success of CSR programs that have been implemented which includes fulfillment of the respondents (beneficiaries) and the fulfillment of the increased capacity of beneficiaries.