Track: Entrepreneurship

Abstract

Effort to spur the development and growth of small business actors or MSMEs, a certain method is needed to increase their sales. One of the efforts made is utilizing digital media which has been rapidly developing online by many business actors. The problem that arises is how to choose and determine the most effective media in order to increase marketing activities so that sales turnover can increase significantly. To answer these problems, this study intends to try to test in order to find and determine the best digital media (marketplace) for the marketing media of the business actor, so that the marketing activities of small business actors can run effectively. To prove the effectiveness of digital marketing media in the form of a marketplace, research subjects are needed, that is small business people who are directly involved with online marketing, interview approaches and their success rate in using the digital media (marketplace). Through this research, it is expected that small businesses can choose wisely and effectively the use of digital media (marketplace) in their marketing activities so that their sales turnover can increase. The study took the location or object of research in six districts in East Java that is Sidoarjo, Pasuruan, Mojokerto, Tuban, Lumajang, and Malang. Considering that consumer and social behavior of people in six districts differ from each other, of course, they must be measured and tested, is there a significant linear relationship in market use in an effort to increase marketing activities and sales of business actors. Based on the results of the Crosstabs test, the results show that there is a linear relationship between the existence of the marketplace and the efforts of small businesses to market and sell their products online in six sub-districts in East Java.