2nd African International Conference on Industrial Engineering and Operations Management

Implementation of Corporate Social Responsibility on Corporate Reputation Through Social Capital Strengthening and Increasing Community Welfare

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Track: Entrepreneurship
Abstract

Autonomy of the community becomes a central theme of national development that is the responsibility of all elements of the nation's government, private and anyone and any organization. Viewed from the standpoint of government, the support of village funds was very adequate for advanced development and helpless. Alignments of other parties, example through corporate contributions to get involved in community development, empowerment towards Sustainable Development Goals (SDG's). This involvement by the corporate as a form of responsibility for the business activities among the people or the so-called social responsibility (CSR). Path technique analysis used in this study with a sample of 100 respondents, the results showed the effects of implementing CSR directly to the capital strengthening communities and improving the welfare of society as well as to the corporate image. Another result is the implementation of CSR that can explain the positive changes in the corporate's reputation through social capital and the improvement of public welfare. Several things need attention in the context of the implementation of CSR associated with social capital, social welfare and reputation of the corporate that CSR programs should be able to increase the ability of sustainable society and strengthen the conception of CSR in society.

Published in: 2nd African International Conference on Industrial Engineering and Operations Management, Harare, Zimbabwe

Publisher: IEOM Society International
Date of Conference: December 7-10, 2020

ISBN: 978-1-7923-6123-4
ISSN/E-ISSN: 2169-8767