Track: COVID-19 Competition
Abstract
The Pandemic-Covid 19 that begin in early of 2020 has caused economic growth to slow down in many sectors which in turn, lead to the increasing of unemployment. The outbreak is reshaping the industry in real-time, thus it has been forcing all the industries especially Small Medium Enterprises (SMEs) to be able to better utilize digital platform or e-commerce for their business in order to sustain. Previous study has indicated that SMEs E-Commerce Adoption Level before pandemic occurred were in the stage 2 (E-interactivity) and predominantly being influenced by Technological Innovation Factors. This study attempts to reconfirm the consistency of result from the previous study in a new pandemic situation. Assessing the quantitative data drawn from 60 SMEs in Bogor, this research has shown a decline of e-commerce adoption level to be in the stage-1 (E-Window) and largely affected by Organizational Factors.