Track: Undergraduate Student Paper Competition

Abstract

Photography has been part of the human's way of expressing their emotions, feelings, opinions, messages and passion to other people as a form of communication. It is a form of art that needed audience for it to be acknowledge and it is often exhibited on venues such as museums, exhibits, and public displays for a long time. With the existence of internet and social media platforms in the modern era, people have found a way of expressing their ideas and work, which includes photography to online platforms. This study is conducted to determine the feasibility of a web-based photography website to its setting and to know its needs, approach, benefits and competition. In addition to this, this study uses survey questionnaire as the method to determine the strategic approach needed to build the suitable marketing strategies for The Block. The researchers used SWOT Analysis and TOWS Analysis with the support of the questionnaires classified via 6 thinking hats in order to determine and formulate the strategic approach needed by the platform. This study successfully formulated its possible approach in order to improve The Block’s competitiveness with its competitors. The researchers found out that they have to deploy some professional photographers initially in the website and improve its UI/UX design of its website to attract more users and be more known to the public.