Stylistic Design Engineering (SDE) is an engineered method developed for creating a structured way to realize Car Design Projects. SDE is composed by the following steps: (1) sketches; (2) 2D CAD drawings; (3) 3D CAD Models; (4) 3D Printed Models (defined also styling maquettes); (5) Optimization of the maquettes through technical targets.
In the present paper, SDE is applied to a new E-Segment sport sedan, in particular to a new possibility of launching a new Alfa Romeo Alfetta.
This project borns from the desire to fill a gap in the Alfa Romeo’s market, which offers currently models such as Giulietta, Giulia, Stelvio and 4C. In fact Alfa Romeo does not own a flagship car model for years now (the last one was the 166). Based on this
assumption and the fact that the largest car manufacturers are currently investing heavily on E segment cars, it was interesting to think about a new Alfa Romeo flagship model. In the following pages will be illustrated the summary of the path that led to the final product.