Track: Knowledge Management

Abstract

To Minimize Marketing Challenges in the organization, Knowledge Management plays a vital role. Various challenges are there which have to be minimized to survive an organization in the market among its competitors. Hence it is felt by organizations that there is a needfor a strong tool by which these challenges can be minimized, although complete elimination of these challenges is not possible.In this article, authors have identified some important challenges and focused on minimizing the same. This article provides a deep synthesis of related available literature and the gist a brainstorming session which was arranged to focus to identify vital challenges. Some vital Challenges are enlisted asstagnant productivity, low educational standards, limited competitiveness, corruption, state interventionism, increasing consumer debt. This study involves the questionnaire survey as well in which, 545 respondents were involved. 263 valid responses have been considered for this study, hence overall response was 48.256% for this study. Then a decision modeling tool DEMATEL (Decision Making Trial and Evaluation Laboratory Model) has been applied to prioritize the challenges and to show interrelationship among them.This article elucidates the idea about the marketing challenges and demonstrates the priority of identified challenges which has to be minimized. By this research article a researcher, businessperson and strategy makers might be benefited for the identification of the challenges as well as the priority ranking of the challenges for better strategic planning.