Track: Knowledge Management

Abstract

This paper is interested in the process of choosing the most suitable Knowledge Management (KM) strategy for its company. Literature review presents several models and tools that can help companies manage their knowledge. However, any KM initiative should be part of a KM strategy that best meets the business need. Hansen, Nohria and Tierney previously addressed this topic by comparing the two strategies: codification and personalization. In order to help companies, choose the most appropriate strategy, they proposed to address three central questions. The answers to these questions should guide the choice of decision makers.

Our study follows up on this work and proposes to help decision makers with a rational method. Our method is based on Hansen's three questions and on Multi-Criteria Decision Analysis (MCDA) tools. This method evaluates codification and personalization strategies in view of six criteria relating to the environment and the company's business. The originality of this study is the use of a mathematical tool to rationalize Hansen's selection aid method, which is one of the most cited works in the KM literature.