Track: Case Studies

Abstract

This research study aims to assess the different factors of using the 3 different applications (Grabfood, FoodPanda and Pick.A.Roo) to help the consumers to be aware of using it. By comparing the data from each criteria, the delivery companies could also improve their services for better experience. Analytical Hierarchical Process (AHP) was utilized in order to determine the weights and decision of each factor to the study. The data was gathered through google forms survey questionnaires. Based on the computed weighted alternatives, FoodPanda is considered as the top alternative, Pick.A.Roo as the next one and Grabfood at the last. In terms of high weighted factors, mostly the FoodPanda has the highest value per criteria compared to the other applications. The data showed that people are usually looking at the delivery time, security and safety, and availability of food and restaurant choices of the food delivery applications.