Track: Case Studies
Abstract
This research aims to assess the different criteria on using the chosen same day delivery couriers namely Grab Delivery, Lalamove, and Angkas. The research itself aims to help consumers availing the service identify which one is best from the identified criteria. This research will also help to identify the areas they would need to improve by considering the criteria that were rated by the customers. By maximizing the use of Analytical Hierarchical Process (AHP), the research aims to determine the best same-day delivery courier by evaluating them and doing pairwise comparisons for each criterion . The research made use of a survey questionnaire to get customers satisfaction for delivery time, Rider’s Behavior and Attitude, Aesthetics, Fees and Charges, Limitations, and Delivery Accuracy. AHP resulted in Grab being the ideal courier, Lalamove as the alternative courier, and Angkas as being the lowest voted courier.