Track: Innovation

Abstract

This research aims to propose improvement actions to integrate social innovation in the microfinance sector to promote financial inclusion in Mexico, to provide financial services to low-income people. Since the infrastructure, the supply of financial products and services in Mexico is highly concentrated in urban areas in the center and north of the country, for which there is the challenge of expanding them to a greater part of the population to reduce the income gap coverage in rural areas and in southern Mexico. The research is descriptive, phenomenological, qualitative, and non-experimental. As a result of the investigation, a proposal for improvement actions was designed that integrates social innovation to promote financial inclusion in Mexico. The proposal focuses on the use of technological applications that are being used in the country and is supported by social innovations identified in some successful cases in the microfinance sector worldwide.