Track: Modeling and Simulation

Abstract

People facing similar challenges in sharing knowledge, feeling, and sending supportive messages may find social media to be a valuable alternative to established support channels, particularly as the effect of online communication rises. The usage of social media to seek communication support continue to developed. Through citizenship in a digital society, valuable social media  drives individuals to engage in social media behaviors that connect to some of their most basic psychological desires. This study provides a method to identifying social support, specifically informational support and emotional support on the need for relatedness and user satisfaction with the use of social media. The study enlisted the sample of 158 Clubhouse users in Indonesia who had been active in the previous three months and have performed as a speaker or moderator on the platform. For hypothesis testing, PLS-SEM was selected as the data analytic method. The results indicated that emotional support have a positive and significant effect to the need for relatedness. Informational support have a positive and significant effect to the need for relatedness. The need for relatedness have a positive and significant effect to user’s satisfaction.