5th North American International Conference on Industrial Engineering and Operations Management

E-Business Services Strategy with Financial Technology: Evidence from Indonesia

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Abstract

This paper will explain the financial technology business in electronic business services offered by one of the Fintech companies in Indonesia. This paper try to analyze the existence and strategy of services offered by the company. This is important because the digital payment sector is increasingly using fintech services in daily life. In analysis of this research paper, the authors use Stata application version 15. This paper is the result of a survey that aims to clarify how well the impact of fintech services, benefits and security on their preferences in transacting on line. The hypothesis tested is ready to use the services provided by fintech especially those who are millennial. The results of this study prove the hypothesis: they show that respondents are generally happy about fintech services in Jakarta area of new digital financial products. This paper also provides information about the strategies used.

Published in: 5th North American International Conference on Industrial Engineering and Operations Management, Detroit, USA

Publisher: IEOM Society International
Date of Conference: August 9-11, 2020

ISBN: 978-0-9855497-8-7
ISSN/E-ISSN: 2169-8767