This paper suggests what aspects in terms of Big Data (BD) and New Product Development (NPD) have to be considered by companies in order to make a benefit specified in the engineering design phase. The research is based on reviewing related papers to big data and big data analytics. The different dimensions extracted from the papers include paying attention to data analyst role, big data analytics applications, the collaboration of data analysts and engineers, and performing a comprehensive NPD approach so as to improve new product development and product engineering design. The research shows that companies can leverage external and internal knowledge by considering a comprehensive approach to NPD. Finally, an application methodology has been explored to be a guideline for firms in order to facilitate their big data process.