Abstract
The need for skilled-human resource in Indonesia is increasing sharply. Non-formal education in Indonesia such as courses and training has a very strong role because non-formal education functions to develop the potential of students with an emphasis on mastering functional knowledge and skills and developing professional attitudes and personality. Non-formal education is education pathway outside formal education that can be implemented in a structured and in several levels. The purpose of this study was to determine the effect of customer value on customer satisfaction in non-formal education institutions. This research was conducted at a non-formal education institution in Sidoarjo, Indonesia. The results of this study indicate that customer value which consists of environmental, sensory, interpersonal, procedural, deliverable, informational and financial simultaneously and partially has a significant effect on customer satisfaction.