Track: Business Management

Abstract

This study aims to analyze the performance of XYZ Private Higher Education when measured using the Balanced Scorecard with four perspectives, that are Finance, Customers, Internal Business Processes, and Learning and growth. The research uses a qualitative descriptive approach with a case study approach. The research was carried out in the period from May 2021 to the end of June 2021. The populations in this study were Lecturers, Educational Staff, and Students in PTS XYZ. This research was conducted using mixed quantitative and qualitative methods. The results show that the financial, consumer, and internal business approaches can show good performance, but the learning and growth approach shows poor performance. Based on the performance measurement of PTS XYZ, in general, the performance shows success, but from the perspective of learning and growth, various breakthrough strategies are still needed to improve PTS XYZ's performance in the future.