Track: Entrepreneurship

Abstract

In the field of product marketing, especially marketing of small business products, design, quality and appearance of packaging is something that is sensitive. Some appeal will appear if the products offered, tend to attract and are able to trigger consumer curiosity. Small business actors using traditional packaging will tend not to provide information to their customers. It causes consumers not to get enough information about the product. Sufficient information on product packaging is able to make consumers more interested in buying products than products that have no information at all on the packaging. This study aimed to find out by way of implicit testing whether the products were packaged through modern packaging and products packaged with traditional packaging had the same opportunities for behavior in the market or otherwise, products with modern packaging tended to be more salable in the market. To prove the hypothesis, this research used Chi-Square test because the purpose was to test the consumer's perception, not to test anything other than consumer perception. However, all activities in the world of business, entrepreneurship and trade locally and globally must comply with and comply with all forms of laws and regulations that apply in each country to minimize disputes and disputes that are mutually beneficial.