Track: Undergraduate Research Competition

Abstract

People nowadays are more engaged in supporting small enterprises during the pandemic. One of the businesses that arise are baked products, clothing line, accessories, and other items that are useful in the present situation. Big enterprises started from small enterprises that maintained their growth by identifying the important factors to consider when growing a business. Many business owners are aware of their current progress which paves the way for more opportunities and insights as they handle their business. This paper will determine what will be the maximization profit that the owner will get with the best optimal solution that we have gathered. This study will be conducting a direct interview to the owner for them to gather the data that the owner has and use it to conduct a survey to determine what preferences, trends, and the most profitable product that the people will like about.  The products, product mix, constraints, preferences that were used for the LP model that would help improve market strategy and product optimization. The study suggests increasing production hours to determine the most preferable in the menu and to maximize the profit.