Track: Undergraduate Student Paper Competition

Abstract

There are a lot of things that you can do online, especially today where the internet is more accessible than before. One of the most common internet activities is the purchase of goods. The two online shops that are famous to different people are Shopee and Lazada. People have been increasingly interested in buying online, particularly during the Covid-19 epidemic, because they are obliged to stay inside their houses rather than going outside. Shopping online has been a trend for people during this pandemic, but there are still some problems that occur when shopping online. This paper tackles one of these problems which is about the ordering process of Lazada and Shopee. The researchers will also determine how these two online shopping stores can improve their ordering process and what part of their ordering process they should enhance. After gathering 52 respondents for the data, the researchers applied Game theory by using the Nash equilibrium for solving the data gathered. This enables the researchers to evaluate how Shopee and Lazada may improve or upgrade their shipping processes to better serve their consumers. This study identifies which aspects of the ordering process Shopee and Lazada could improve, and which aspects should be improved.