Track: Undergraduate Student Paper Competition
Abstract
Many of the supermarket was forced to close their services because of the damages that COVID-19 brought hence some of the supermarket continue to operate by extending their market reach through providing online services. However, since restrictions and health protocols must be achieved, effectiveness of each strategy in promoting health safety during the pandemic is still in question. Hence, the study aims to determine the optimal strategy suited for supermarkets based on the criterion that customers prioritize during the Pandemic. The study used decision analysis to help the researchers to give innovative ideas and plans of action. The result of the study shows that the overall performance of actual shopping is better compared to online services and third-party strategies based on the provided criterion.