Track: Industrial Services

Abstract

The effect pandemic Covid-19  is powerful to almost of existing business today, due to that purpose this paper aims to analyze the effect of price, value, brand trust to brand trust, then analyze the impact of variable brand image toward variable purchase intention of flight tickets through the application systems of Traveloka. This study consumes time around four months, from mid of January 2021 to May 2021. Collecting data used by distributing to respondents through on line then analyze by using SPSS and SEM AMOS statistical application.  In this study is quantitative approach with the sampling technique used was purposive sampling method. This study consists of 300 users of application Traveloka and they are become respondents which ready to give information during the pandemic Covid-19. From the findings can be concluded that the price has a positive effect on brand image, perceived value has a positive effect on brand image, brand trust has a positive effect on brand image, brand image has a positive effect on purchase intention, price has a positive effect on purchase intention, and brand trust has a positive effect on purchase intention. Those findings become the interesting contributions to the company of Traveloka and the similar companies in running the same business during the time of Pandemic Cov-19.