6th North American International Conference on Industrial Engineering and Operations Management

Factor Analysis on Consumer Behavior Intention to Use Homecare Application for Veterinarian using Structural Equation Model

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Track: Healthcare Operations and Services

The presence of veterinarians or animal health workers who are easily accessible at a relatively affordable cost is needed by community. The health of farm animals requires special attention so that there is no problem of spreading disease with the intermediary of livestock such as avian influenza, Q-fever, and MERS. Handling and prevention of diseases in farm animals and pets requires knowledge from experts, namely veterinarians or animal health workers. Currently, short- and long-term solutions are needed related to animal health problems in Indonesia. One solution that can be considered is to take advantage of the advantages offered by technology. However, there are very minimum technology companies in the field of Health that have a focus on providing health care services and home visit health workers. In order to develop a service as a solution related to animal health in Indonesia, an integrated system to facilitate the needs of health workers and on-demand veterinarians will be created on Mobile App. The apps will work to streamline supply and demand relationships in Indonesia's animal health industry. To understand demand and supply, this research will find customer intension using Structural Equation Model (SEM) methodology which involves Technology Acceptance Model (TAM), Unified Theory of Acceptance and Use of Technology (UTAUT-2), and Theory of Planned Behavior. The result will become a contribution for a web designers when creating Pet-care applications.  The application will be available on android websites and platforms to speed up the time-of-service fulfilment for users. The output of this research is expected to result in a petcare mobile application that can be a one-stop solution for animal homecare.

Published in: 6th North American International Conference on Industrial Engineering and Operations Management, Monterrey, Mexico

Publisher: IEOM Society International
Date of Conference: November 3-5, 2021

ISBN: 978-1-7923-6130-2
ISSN/E-ISSN: 2169-8767