Track: Undergraduate Student Paper Competition

Abstract

Abstract

Social media is a medium that can help to spread information, entertainment, and knowledge to the wider community. Various types of social media that are currently experiencing increased use such as TikTok. TikTok is a social media in the form of short videos but has a variety of filters and interesting music. With the existence of social media can help to do promotions. Bali Tourism Promotion which is currently in demand by many people and makes Influencers to return in the midst of this Covid-19 pandemic. This study uses a descriptive quantitative approach by distributing questionnaires to social media users, especially TikTok. The purpose of this study is to find out how effective tourism promotion is by influencers using TikTok. The results obtained from this study are the effectiveness obtained from the results of promotions through TikTok with the help of influencers to increase domestic tourists in Bali.

Keywords Social Media, TikTok, Influencer, Tourism Promotion