Track: Entrepreneurship

Abstract

The purpose of the study was to determine the effect of e-commerce adoption and entrepreneurial competence on fashion entrepreneur’s performance in Bandung city with gender as a moderating variable. The research method used in this research is quantitative. The sampling technique used a questionnaire that was distributed to fashion entrepreneurs in the Bandung who had used e-commerce and got 119 respondents. The results of the questionnaire obtained will be analyzed and processed with the help of SPSS 25. The results of this study indicate that the adoption of e-commerce and entrepreneurial competence have a significant effect on business performance with gender as moderating.The purpose of the study was to determine the effect of e-commerce adoption and entrepreneurial competence on fashion entrepreneur’s performance in Bandung city with gender as a moderating variable. The research method used in this research is quantitative. The sampling technique used a questionnaire that was distributed to fashion entrepreneurs in the Bandung who had used e-commerce and got 119 respondents. The results of the questionnaire obtained will be analyzed and processed with the help of SPSS 25. The results of this study indicate that the adoption of e-commerce and entrepreneurial competence have a significant effect on business performance with gender as moderating.