Track: Entrepreneurship

Abstract

The purpose of this study is to investigate the effect of entrepreneurial marketing which consists of innovation-focused, proactiveness, opportunity, calculated risk-taking, customer intensity, resource leveraging, and value creation on business performance moderated by environmental turbulence in SMEs. The approach used is a quantitative approach and data collection is done by distributing online questionnaires. The population of this research is MSMEs in Batam City which are registered with the Online Database System (ODS) as many as 81,575. This research uses the purposive sampling method. The sampling technique used in the study was purposive sampling based on the following criteria: The duration of active micro, small and medium enterprises (MSMEs) in Batam City has been operating for at least 3 years, the business sector is engaged in: trading, manufacturing/fabrication, and services. The samples collected and used in this study were 421 respondents. The results show that proactiveness, opportunity, value creation, and environmental turbulence have a direct effect on business performance, while innovation-focused, calculated risk-taking, customer intensity, and resource leveraging have no significant effect on business performance, while the overall environmental turbulence variable does not moderate the relationship. between entrepreneurial marketing and business performance.