12th Annual International Conference on Industrial Engineering and Operations Management

Digital Entrepreneurship: The Effect of Knowledge on Students' Perceptions of the Benefits of MBKM

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Track: Modeling and Simulation
Abstract

The participation of students in the MBKM program implemented, especially at the Narotama University
Surabaya Campus, cannot be separated from students' perceptions of the benefits that can be obtained by
participating in MBKM activities. The perception of these benefits certainly cannot be separated from
students' knowledge of the MBKM program itself. This study aims to determine the effect of knowledge
on students' perceptions of the benefits of MBKM activities. The research data was used using the
MBKM evaluation instrument made by Dikti. Respondents in this study were all students at the Faculty
of Economics and Business. The number of respondents who filled out the questionnaire was 549 people.
The data that has been collected were analyzed using frequency distribution analysis, cross-tabulation,
and chi-square. The result showed that in general, the level of student knowledge of the MBKM program
has an impact on students' perceptions of the benefits of the MBKM program. The better the level of
students' knowledge of the MBKM program, the better students' perceptions of the benefits of the MBKM
program. For this reason, Narotama University Surabaya, Indonesia needs to continue to disseminate
information to students regarding the MBKM policy implemented on campus.
Keywords:
MBKM-Digital Entrepreneurship, Students' Knowledge, Perceptions of Benefits, Effect, Chi-Square

Published in: 12th Annual International Conference on Industrial Engineering and Operations Management, Istanbul, Turkey

Publisher: IEOM Society International
Date of Conference: March 7-10, 2022

ISBN: 978-1-7923-6131-9
ISSN/E-ISSN: 2169-8767