One of the primary solutions to reduce carbon emissions is to increase the adoption of electric vehicles. Electric motorcycle conversion workshops play a crucial role in facilitating this transition. However, customer satisfaction often suffers due to a lack of understanding of customer needs and expectations. This study aims to utilize the Customer Journey Map (CJM) as a strategic tool to enhance customer satisfaction within electric motorcycle conversion workshops. The research methodology involved collecting data through in-depth interviews, observations, and questionnaires administered to both customers and workshop staff. Data analysis focused on identifying the stages of the customer journey (awareness, consideration, decision, service, post-service), pain points, and opportunities for improvement at each stage. The results demonstrate that the CJM effectively identifies key issues, such as a lack of clear initial information, uncertainty during the conversion process, and minimal post-sales service communication. By leveraging the CJM, strategies such as enhancing information transparency, developing a more responsive communication system, and providing education on the benefits and usage of electric motorcycles are recommended. Implementing these strategies not only improves customer satisfaction but also fosters stronger customer loyalty to workshop services.