Track: Entrepreneurship and Innovation

Abstract

Cow leather's bag business appear, due to the opportunities in the market, but never to respond to demand from consumers over this product. The cow leather bag's business as the object of this research is a small business which is made by young people who have  expertise and conducting production activity started from sewing up to manufacture its products and create labels for its cow leathers bag. Due to business, as it began to appear and numbers of existing competitors, then business novice must have good business planning and to be able to compete with others in order to continue to survive. Since then, there is a need for implementing Business Model Canvas in terms of business. This study uses qualitative methods which include observation and interview to find out what is the influence of Business Model canvas for the business owner. The result is that cow leather bags business can be developed using  the nine elements of business mode canvas that provide information about aspects that exist in business.

Keywords: business model canvas, small business, businessman, start-up