Track: Business Management

Abstract

Sidoarjo District Government Data (2014) stated that the total number of Micro Small Medium Enterprises (SMEs) in Sidoarjo reaches 171,264 business units. There are micro business 154,891 units, small and medium enterprises 154 units, and for large businesses 16,000 units. This will certainly attract number of investment to build Sentra UMKM in Sidoarjo. Sidoarjo Regency Government will also take the initiative to increase local revenue, in addition to improving the performance of SMEs, but also by working with the Investors to utilise the Regional assets into Sentra UMKM. This study aims to develop Mix-Used Investment Centers Model in an area with Fuzzy Logic as a strategy to increase regional prosperity in the ASEAN Economic Community. The study was conducted in two stages, first stage is to perform technical and economic feasibility analysis of Sentra Mix-Used development of Public-Private-Partnership in East Java (Sidoarjo), continued Second stage is to develop model of Investor Sentra UMKM Mix-Used using Fuzzy Logic. The paper will describe the step taken on collecting data.