Track: Operations Management

Abstract

The transformation of telecommunication industry in Malaysia has seen dramatic changes in the last decade. This industry provides high speed data, voice services, graphics, television, and video at increasing speeds and through diversity of channels. While fixed-line telephonic communication is still the core service mode, wireless communication, internet, cable and satellite program distribution are improving their share in the overall industry earnings.To sustain productively in this industry, operations strategy and critical decisions are important aspects of operations management. This paper reports the analysis on the operations management strategies of a telecommunication company (named TC) in Malaysia. The current challenges that play an important part in deriving and developing effective operations strategies to be in line with the mission and vision of the organization are identified. Analyses on the company’s strengths, weaknesses, opportunities and threats (SWOT) and the factors affecting the company mission provide the necessary information in helping the company management to make critical decisions in developing its operations management strategies. The final section discusses the global operations management mission and strategy that would be additional values.